Eco thinking from Sweden

Their mission

The Humble Co. sells the best quality oral care products while protecting the environment and improving the oral health of people in need.

Their Humble Brush is a serious alternative to regular plastic toothbrushes and for every purchase, the brand helps children in need participate in a comprehensive preventive oral care program. More informations here.

Their story

The Humble Co was founded in 2013 in Sweden by dentist Noel Abdayem. His Humble Brush was conceived under the supervision of dentists and designed under scandinavian influence. Their products are available at thousands of stores and dental clinics in 20 countries.

They manufacture their products in China.


Vegan Certified by the Vegan Society and no animal testings are performed.