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Challenge yourself. Try a zero waste lifestyle!
Let’s make the Zero Waste movement global! Our first campaign has for
goal to promote in a positive and sexy way the reusable products we use
daily to save our planet.
The idea? Everyday during one week, one picture showing one reusable product.
Launch of the campaign: Monday 20th August.
With this campaign, I wanted to focus on creating a new image for the
zero waste lifestyle. Because the sustainable products are often portrayed
under a moralising tone reminding us of the imperative to reduce our wastes,
they are not always appealing.
This unique campaign was thought of in order break out from this usual frame.
Indeed, I want to show everyone that you can care for the planet while having
fun and enjoying the summer. This is the reason why these pictures show
the zero waste products in a positive atmosphere. They are going mark people’s
minds with a charming and pleasant impression in order to attract more people
who were previously not particularly involved in this waste reduction movement
to start engaging in a zero waste lifestyle.
Fanny MORITZFounder of NO!W No Waste
I’ve accepted this project as sustainability and environmental protection
is something that touches every living being and we are interconnected. It
also seems to me that people who care about the environment are always
portrayed as boring and annoying people, but it think it’s not true. I
think that protecting the planet is cool and sexy and it’s time to change
the way we see it.
It’s something that is close to my heart because travelling the world
I got sick of seeing trash everywhere and I think it’s time to seriously
change our habits. I feel empathy for other living beings and the way
forward is the conscious way.
Feeling concern about the cause we defend? Want to share or write
about our campaign but need more information? Just ask us: